What to transfer
Always transfer
Genuine emergencies — gas smell, flooding, no heat in freezing weather, anything with a safety dimension. An angry customer. Anything legal or insurance-related.
Usually don't
Price questions, availability, booking, rescheduling, general enquiries. The agent handles these better than a transfer to a voicemail box would.
Where transfers go
Configure the destination and the fallback chain:1
Primary destination
Whoever should take the call — an on-call mobile, a dispatcher, a shared line.
2
Fallback
What happens when the primary doesn’t pick up. A second number, or back to the agent to take a detailed message.
3
Last resort
Never a dead end. The caller should always finish the call having been told what happens next and when.
Hours matter
An emergency at 2pm and one at 2am should route differently. Set destinations per time period so the after-hours calls reach whoever is genuinely on call, rather than ringing an empty office.Cost
Each human escalation bills at $3 on every plan — see Plans. It’s deliberately cheap relative to the value of catching an emergency; don’t tune your rules around it. If your escalation count is high, the fix is usually a gap in the knowledge base, not a stricter rule.Reviewing transfers
Transferred calls are flagged in your call logs, and fire thecall.human_escalation webhook. Review them regularly:
- Transfers that shouldn’t have happened — the agent didn’t know something it should. Add it to the knowledge base.
- Calls that should have transferred and didn’t — a missing trigger. Add the phrasing the caller actually used.
