Skip to main content
A lead who fills in your contact form is comparing you against two or three competitors right now. Response speed decides who wins, and the drop-off is brutal after the first few minutes. Recepta.ai web forms respond automatically — across call, SMS, and email — the moment a submission lands.

How it works

1

Create a form

Under Web forms, define the fields you want. Keep it short: name, phone, and what they need is usually enough. Every additional field costs you completions.
2

Put it on your site

Embed the Recepta.ai form, or point your existing form at Recepta.ai so submissions arrive here.
3

Configure the response

Choose what fires on submission and in what order — an outbound call from your agent, an SMS, an email, or a combination.
4

A contact is created

Every submission creates or updates a contact tagged with its source, ready to be worked by a sequence if nobody connects first.

Tri-channel speed-to-lead

The strongest pattern is to hit all three channels quickly, in a sensible order:
Text and email should reference the form: “Thanks for reaching out about your water heater — it’s Dan from Coral Plumbing.” A generic auto-reply reads as a robot; a specific one reads as attention.
If you’re going to call or text form submitters, say so on the form and capture the agreement. A short line beside the submit button, with a checkbox where you need explicit consent, is what a carrier or regulator will want to see.
Consent captured on your form is what backs your A2P 10DLC campaign and your TCPA position. Don’t skip it, and keep the wording where reviewers can find it.

Where submissions go

Submissions appear as contacts in the dashboard, flow into any connected CRM, and are available over the Contacts API. Subscribe to contact.created to push them into your own systems — see Webhooks.

Other lead sources

The same immediate-response pattern applies to leads arriving from elsewhere:

Facebook lead ads

Sync lead form submissions and work them with outbound campaigns.