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The business profile is the foundation every channel draws on. It’s the highest-leverage thing you’ll configure, and the most common cause of disappointing call quality when it’s left thin.

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What to fill in

Your trading name and how it should be said out loud, plus your legal entity name if it differs. If your name is easily misheard or commonly mispronounced, say so here — the agent answers the phone with it hundreds of times a week.
A few plain sentences on what you do and who you serve. Write it the way you’d describe the business to a neighbor, not the way you’d write a website tagline. Marketing language makes for a worse receptionist.
Regular opening hours, and what happens outside them. Recepta.ai answers around the clock, so the real question is what the agent should do at 11pm — book normally, book but flag as after-hours, take a message, or escalate genuine emergencies. Add holiday closures as they come up.
The towns, ZIP codes, or radius you cover — and, just as important, where you don’t. An agent that can decline an out-of-area job politely on the first call saves your team the callback.
Everything you sell, in the words customers use for it. Include the jobs you don’t take, which prevents the agent from over-promising. Add typical duration per service if you want realistic booking slots.
Whatever you’re willing to quote over the phone: flat rates, call-out fees, hourly rates, minimum charges, ranges. Anything you’d rather quote on site, mark that way and the agent will say so instead of guessing.

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Writing inputs the agent can use

Do

Be specific and concrete. “$149 diagnostic fee, credited against the repair.” “We service Coral Gables, Kendall, and Pinecrest.” “Two-hour arrival windows, 8–10, 10–12, 12–2.”

Don't

Leave things implied. “Competitive pricing,” “most of Miami,” and “flexible scheduling” give the agent nothing to say, so it hedges — and hedging sounds like it doesn’t know your business.
The fastest way to a good profile: sit with whoever answers your phone today and write down what they actually say. That’s your source material.

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Keeping it current

A profile that drifts out of date is worse than a thin one, because the agent states the stale information confidently. Revisit it whenever you:
  • change prices or add a service
  • change hours, including seasonally
  • expand or contract your service area
  • take on a new type of job you’d previously declined
Running multiple locations? Each can carry its own hours, service area, and contact details while sharing the rest of the profile.

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What goes here vs. the knowledge base

The profile is what your business is. The knowledge base is the answers to questions people ask. Hours belong in the profile; “do you charge extra on weekends” belongs in the knowledge base. When in doubt, put it in the knowledge base — it’s easier to add to.