The four types
Potential customer
Potential customer
Someone who wants work done. This is the type worth the most configuration effort — it’s where revenue comes from.The agent can collect contact details, service address, the service they need, custom qualifying questions, and anything else you specify, then book the job or hand off a fully-qualified lead. It can also push the new contact into your connected CRM.
Existing customer
Existing customer
Someone you already work with — chasing an appointment, asking about an invoice, reporting a problem with recent work.The agent collects identifying details and the reason for the call, and can write back to your CRM. With a field-service CRM connected it can recognize them from their number and reference their job history rather than asking questions you already know the answer to.
Sales call
Sales call
Someone selling to you. Configure a short, polite close — take a name and callback number if you want them logged, or decline and end the call. Either way it’s off your team’s plate.
Other
Other
Everything else: wrong numbers, job applicants, a neighbor about a parked van. The agent collects contact details and the reason, and routes or takes a message per your setup.
What to collect
For each type you decide which details the agent gathers. The temptation is to ask for everything; resist it.Ask for what you'll act on
Name, phone, service address, and the job — enough to quote and dispatch. Add one or two qualifying questions that genuinely change how you’d handle the job.
Don't run an interrogation
Every extra question is another chance for the caller to give up. A field nobody reads later is a field that shouldn’t be asked.
Emergencies
Emergency handling belongs in your transfer rules, not in caller-type configuration. A burst pipe should reach a human immediately, whatever branch of the flow it surfaces in.Getting the classification right
The agent infers the type from what the caller says. If you see calls landing in the wrong bucket in your call logs:- Make your service list more specific in the business profile — vague services make “potential customer” harder to recognize.
- Add the terms your customers actually use to the knowledge base.
- Connect your CRM so returning customers are identified by number rather than inference.
