The two stages
1
Brand registration
Identifies your business to the carriers. You’ll provide your legal business name exactly as registered, EIN or tax ID, business address, website, and an authorized contact.These are cross-checked against public records. A mismatch — a trading name instead of the legal name, a stale address, a transposed EIN digit — is the single most common cause of rejection.
2
Campaign registration
Describes what you’ll actually send. You’ll declare the use case (appointment reminders, customer care, notifications), provide sample messages, and show how customers opt in and opt out.
Getting through review first time
Use your exact legal name
Use your exact legal name
Whatever is on your IRS documentation, character for character — including “LLC” or “Inc.” Your customer-facing trading name goes in the campaign, not the brand.
Sample messages must match reality
Sample messages must match reality
Submit the messages you will genuinely send, including your business name and opt-out language. Generic placeholders get rejected.
Opt-in has to be demonstrable
Opt-in has to be demonstrable
Reviewers want to see where and how a customer agreed to be texted — a checkbox on your booking form, wording on your web form, or verbal consent captured on a call. Have a URL you can point to.
Publish terms and a privacy policy
Publish terms and a privacy policy
Carrier reviews check for both on your website, and for messaging-specific disclosure covering message frequency, data rates, and how to stop.
Honor STOP and HELP
Honor STOP and HELP
Standard keywords must work. Recepta.ai processes opt-outs automatically and suppresses further messages to that number — don’t work around it.
While you wait
Everything except SMS works during review. Take calls, book jobs, run the chat widget, and finish configuring your agent. Turn on SMS reminders and outbound texting once you’re approved.If you’re rejected
Rejections come back with a reason, and are usually fixable in one pass — most often a name or EIN mismatch. Correct the detail and resubmit. If the reason is unclear, contact info@recepta.ai with your workspace name and we’ll look at the carrier response with you.Registration is per business, not per number. Once your brand and campaign are approved, additional numbers on the same workspace are covered.
